Retail solutions

Video screens on storefronts are used to showcase products and promotional campaigns to passersby and capture their attention. This can be one of the main places for attracting customers and increasing foot traffic. Displaying bright, engaging, emotionally charged videos that promote a particular lifestyle will not leave your target audience indifferent.

Based on your storefront design, we will develop a customized solution and install displays of any form factor: from small horizontal or vertical screens to full-sized video walls of any format and size.

Using video screens or video walls in this area also helps attract customers, but the main purpose is to increase your brand recognition and promote additional products or services. Bright, image-based videos before a purchase can effectively convey your brand’s values and key messages to your target audience, strengthening customer loyalty.

Depending on your brand, product, and point of sale layout, we will select a solution using high-resolution screens or video walls of any shape. In collaboration with an interior designer, we will provide instructions for builders to prepare supporting walls and niches in such a way that our solution seamlessly integrates into the store’s interior.

Video displays within the store space can be used to create a more immersive and interactive shopping experience. They can showcase product features, customer testimonials, or informative content to help customers make informed decisions.

• Advertising

  The most visible and advantageous spots within the interior space can be used for displaying dynamic yet unobtrusive advertisements for products, promotions, or services.

• Improved customer service

  Video screens or video walls can be used to create an engaging and immersive shopping experience for customers. For example, a fashion boutique may use video screens to showcase fashion shows or product videos so that buyers can better understand the clothing line.

• Providing information

  In areas where expensive, high-margin products, such as cars, are displayed, interactive screens can be used to provide detailed information about the product, its features, and advantages, as well as for quick product comparisons.

• Creating atmosphere

  Video screens can be effectively used to create a specific atmosphere in the store. For instance, a brand selling yacht equipment can display vivid videos of people traveling at sea or participating in a regatta to evoke a sense of adventure.

Even the most high-end video equipment, expertly installed in the perfect location, may not meet your expectations if the video content is of low quality or lacks a well-structured display plan. We offer content preparation and management solutions that guarantee a rapid ROI in your video infrastructure.

Our solution consists of four stages:

• Content Plan Preparation

  Considering your marketing strategy, installed equipment, and existing video content, the main goal of the content plan is to show the right video on the right screens in a timely manner. Additionally, the plan takes into account regular content updates for preparing for a new sales season, holidays, or showcasing a new product line.

• Adapting Existing Content

  Taking into account the content plan, we prepare your existing video materials for the resolution and format of the screens you have installed. This is often a non-trivial task, as screens may have non-standard sizes.

• Creating New Video Content

  In case of missing content, we create image, advertising, and informational videos from scratch. As a result, you receive a fully customized video product specifically designed for your retail space.

• Automatic Playback

  In the final stage, to automate the playback process according to a schedule, as well as to create interesting scenarios for the interaction of video content on different screens, we create playlists, set up their synchronization, and launch the broadcast. As a result, your space comes to life, and your staff can fully dedicate themselves to working with customers.

We will select and install a flexible background music system that considers the size of your retail space, its acoustic properties, and interior design solutions. We will provide easy volume control and source selection — music streaming services, internet radio, or a local media player. If necessary, we will supplement the system with a public address function for effective communication with visitors and staff.

Benefits you get from background music:

• Conveying brand values

  The type of music played in the store can help communicate key brand values to customers. For example, playing classical music creates a sense of elegance and sophistication, emphasizing the brand’s premium nature, while hip-hop or pop music gives your brand a youthful, fashionable vibe.

• Boosting sales

  Music affects customers’ mood and behavior. Upbeat music increases energy levels and motivates customers to make purchases. Melodic music encourages shoppers to take their time and explore the store.

• Increasing foot traffic

  Music can turn your retail space into an attractive destination for customers who want to stay longer, creating a crowd and drawing in new buyers.

• Masking noise

  Background music masks unwanted noises in the store, such as conversations and sounds of other shoppers, street traffic, or construction noise.

• Providing a sense of privacy

  Playing music can also give customers a feeling of privacy. This may make them feel less self-conscious about their conversations or actions in the store.

While a background music system is primarily designed for playing music in a retail space, a public address (PA) system is intended for broadcasting announcements or messages to specific areas or zones within that space.

Hubiq’s team will develop a customized solution depending on your space and requirements. In most cases, we can simply enhance the background music system with an alert function. This allows for announcements or emergency alerts to be broadcast through the same speakers used for music playback. In other cases, we’ll propose a fully functional solution based on a separate PA system.

The most advanced solutions offer a wide range of features:

• Zoning

  The ability to divide the space into different zones or areas and broadcast announcements to specific zones.

• Priority

  Muting or suppressing currently playing audio, including music, when broadcasting important announcements or emergency alerts.

• Scheduled announcements

  The ability to schedule pre-recorded announcements or messages for playback at specific times or on specific days.

• Intercom

  Providing two-way communication between different parts and zones of the retail space.

• Integration with other systems

  Integration with fire alarms or security systems for automatic triggering of announcements or warnings.

With lighting, you attract visitors, reveal the uniqueness of your space’s architecture and interior, and focus customers’ attention on products and specific store areas.

In addition to regular on and off, we provide you with a flexible tool for adjusting brightness, warm or cool shades, and lighting color. You can change the lighting characteristics of different areas of the sales floor, down to individual fixtures, depending on current tasks — attract visitors to a certain area, highlight a specific product, create the desired mood, or simulate sunrise or sunset.

Benefits you get from installing a lighting control system:

• Improved customer service quality

  Create optimal lighting design for your retail space.

• Flexibility

  Change lighting properties in any area of your store when needed.

• Ease of control

  Manage all lighting with a single touch, for example, you can turn off all lights during closing or activate the desired lighting scene in designated areas.

• Minimalism

  Instead of a row of classic switches, you only need one smart or touch control panel.

• Remote control

  Manage lighting with your smartphone, wherever you are.

A good microclimate in a retail space contributes to longer customer stays and, consequently, increased sales at a specific location.

The Hubiq team will analyze the existing or planned engineering systems of your retail space and select a control system that will automatically maintain an optimal microclimate. All you need to do is set the desired temperature and humidity, and the automation system will handle the rest. Smart air quality sensors will also ensure fresh air is supplied during peak customer hours.

Key benefits of a climate control system:

• Improved service quality

  Optimal microclimate will be maintained automatically, regardless of weather, season, and the number of visitors.

• Reduced operational costs

  Save up to 30% on electricity due to energy-saving algorithms that prevent simultaneous operation of heating and air conditioning systems and switch climate equipment to energy-saving mode at night.

• Energy consumption analysis

  Monitor electricity consumption, analyze expenses, and make optimization decisions based on accurate data.

• Remote control

  Control and manage microclimate indicators using a web browser or smartphone, wherever you are.

Investing in a virtual showroom can bring significant advantages to the retail business:

• Increase brand recognition

  Give your customers a unique and memorable shopping experience with the full immersion effect in the virtual world. Stand out among competitors and strengthen customer loyalty.

• Boost sales

  A well-designed virtual retail space, with appropriate architecture, interior design, and interactive features, will lead to additional sales. Among potential customers are busy businesspeople, e-commerce enthusiasts, early adopters of virtual and augmented reality, remote or international clients, and people with limited abilities.

• Expand your product range

  Showcase your entire product assortment without the need for additional physical space. This can be useful when you have limited physical presence in desired markets, or for displaying products that are made to order or temporarily unavailable.

• Extend market reach

  Attract customers who cannot visit your physical locations due to geographical limitations or other barriers. Increase brand recognition and expand your client base.

• Reduce return rates

  Allow customers to virtually explore products, interact with them, and visualize how they will look in their homes or on their bodies before making a purchase. This will decrease the likelihood of returns due to dissatisfaction or mismatched expectations.

• Cut operational costs

  Investing in a virtual showroom may prove more cost-effective than opening new or maintaining existing retail spaces. In this case, you’ll save on rent, utilities, and other operational expenses.

These are just a few examples of objectives that might prompt you to invest in a virtual showroom.

• Fashion retail

  Clothing, footwear, and accessory brands use augmented reality in stores or in their mobile apps to enable virtual fitting rooms. Shoppers can see how clothes and shoes look on their bodies without physically trying them on, saving time and improving the shopping experience.

• Auto dealers

  Dealerships and car manufacturers use virtual reality to offer customers customization of any car model, demonstrate settings and main features of a new vehicle, and even arrange a virtual test drive.

• Furniture stores

  Potential furniture store buyers use augmented reality to visualize how furniture and decor items will look in their homes. Customers can use their smartphones or augmented reality glasses to overlay virtual 3D models onto their physical space, helping them make more informed purchasing decisions.

• Real estate agencies

  Virtual reality is used to offer virtual tours of digital twins of real estate properties, allowing potential buyers to explore them without physically visiting. This saves time and resources for both the agency and the client.

• Toy stores

  Toy manufacturers and resellers use augmented reality to bring toys to life in the store, allowing shoppers to see how they work and interact with them before purchasing.

Potential customers can access the virtual showroom in several ways, depending on the platform and devices used for the virtual experience:

• VR tour via a website link

  The virtual showroom can be accessed through an internet browser on a computer, smartphone, or tablet. Customers can visit the retailer’s website, click on the VR tour link, and begin exploring the virtual space on their mobile device. Certain web platforms also support the use of virtual reality headsets, such as Oculus or HTC, for a fully immersive virtual experience.

• Standalone VR app

  The showroom can be created as a separate virtual reality app compatible with popular virtual reality headsets, such as Oculus, HTC, or PlayStation VR. Customers can download and install the app from the app store of the respective platform (e.g., Oculus Store, Steam, or PlayStation Store) and launch it on their VR headset to access the showroom.

• Mobile AR app

  For augmented reality, retail sellers can develop a mobile AR app compatible with smartphones and tablets. Customers can download the app from the Apple App Store or Google Play Store and use their mobile device’s camera and display to interact with augmented reality elements, such as virtually trying on clothes or arranging furniture in their home.

• In-store virtual reality stations

  Retailers with physical store locations can set up in-store virtual reality stations equipped with virtual reality headsets and controllers. Customers visiting the store can use the provided VR equipment to access the VR showroom and explore the virtual space.

Experience high-speed and stable internet access with our fiber-optic cable or leased line connection options. At Hubiq, we collaborate with reputable Internet Service Providers (ISPs) to guarantee seamless connectivity for your retail store.

Key Components:

• Fiber-optic cable or leased line
• High-speed modem
• Internet Service Provider (ISP) subscription

Our expert team at Hubiq ensures a scalable network infrastructure built to grow with your business. We utilize modular switches, routers, and high-quality network cables (Cat6 or Cat6a) to create a robust network. Patch panels and cable management systems are also employed to maintain a well-organized network environment.

Key Components:

• Modular switches
• Routers
• Network cables (Cat6 or Cat6a)
• Patch panels and cable management systems

Provide your customers and employees with secure and reliable Wi-Fi access points throughout your retail store. We implement advanced security measures such as WPA3 encryption, firewalls, and guest networks to safeguard your data and ensure a smooth user experience.

Key Components:

• Wi-Fi access points
• Wireless LAN controller
• Network authentication server (e.g., RADIUS)

Protect your retail business from cyber threats with our comprehensive network security solutions. Hubiq offers intrusion detection and prevention systems, as well as 24/7 network monitoring to swiftly identify and mitigate potential risks.

Key Components:

• Next-generation firewall appliance
• Intrusion prevention system appliance
• Security subscription for updates and maintenance

Our dedicated team of professionals at Hubiq is committed to providing exceptional support and maintenance services. We offer prompt troubleshooting, regular network assessments, and system updates to ensure your retail store’s IT network and internet connection remain at peak performance.

At Hubiq, our team of experts will carefully assess your retail store’s requirements and design a customized video surveillance solution that meets your specific needs. We take into account security demands, optimal camera placement within the store, and video archive management systems to ensure seamless surveillance coverage.

Our end-to-end service includes the installation of high-quality IP cameras, configuration of video receivers, and integration with advanced monitoring software. We also ensure continuous, uninterrupted remote access to the video surveillance system from mobile devices and personal computers, enabling you to keep an eye on your store at all times.

• High-definition IP cameras and video receivers
• Security personnel workstations
• Advanced switching server equipment
• Cutting-edge mobile applications for remote monitoring